Meta dominated the scene with concept-specific experiences: the Hyatt Lounge, Hyatt Pool Party, VidCon Creators’ Lounge, and Instagram Night Out Party. The events quickly became the buzz where attendees flocked to the experiences, reveling in the immersive spaces we had built. Through these experiences, Meta built brand passion and positive sentiment and garnered stronger awareness and positive sentiment for the brand. Meta also held Industry & Creator track programming across VidCon’s stages.

Role: Creative development, strategy, alignment, agency onboarding, and management of reels, key product/brand messaging, and integration.